Cookie information

Cookies und Online Tracking

a)    General Information on the Cookies Used

We use various technologies on our website that allow us and third parties we engage to recognize you during your visit and, under certain circumstances, track you across multiple visits. This section provides information about this. Cookies are text files that are saved on a computer system via an internet browser.

Depending on the country from which you access our website, different cookies may be used. Information about cookies can always be found in the footer of our website, where you can also adjust cookie settings. We store your consent in our marketing platform.

By using cookies, INFORS HT can provide users of this website with more user-friendly services that would not be possible without cookies. Cookies allow us to optimize the information and offers on our website for the benefit of the user. Cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their login details each time they visit the website, because this is done by the website and the cookie stored on the user's computer system.

Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string that allows websites and servers to associate the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

The following cookies are distinguished (techniques with similar functionality, such as fingerprinting, are included here):

• Necessary cookies: Some cookies are necessary for the functioning of the website as such or for certain functions. For example, they ensure that you can switch between pages without losing information entered in a form. They also ensure that you remain logged in. These cookies only exist temporarily ("session cookies"). If you block them, the website may not work. Other cookies are necessary so that the server can save decisions or inputs you have made beyond a session (i.e., a visit to the website) if you use this function (e.g., selected language, consent given, the function for automatic login, etc.). These cookies have an expiration date of up to [24] months.
• Performance cookies: In order to optimize our website and corresponding offers and to better tailor them to user needs, we use cookies to record and analyze the use of our website, possibly even beyond the session. We do this by using third-party analysis services. We have listed these below. You can revoke these at any time via the cookie settings here [link]. Performance cookies also have an expiration date of up to [24] months. Details can be found on the third-party websites. Depending on the country from which you access our website, we may ask for your consent.
• Marketing cookies: We and our advertising partners have an interest in targeting advertising precisely, i.e., displaying it only to those we want to reach. We have listed our advertising partners below. For this purpose, we and our advertising partners also use cookies that can record the content accessed or the contracts concluded. This enables us and our advertising partners to display advertising that we believe will be of interest to you, both on our website and on other websites that display advertising from us or our advertising partners. These cookies have an expiration period of a few days to [14] months, depending on the situation. Depending on the country from which you access our website, we may ask for your consent. If you consent to the use of these cookies, you will see corresponding advertising. If you do not consent to these cookies, you will not see fewer ads, but simply a different type of advertising.
  
  

We currently use services from the following service providers and advertising partners:

b)    Google Analytics (with anonymization function)

We have integrated the Google Analytics service (with anonymization function) on our website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data about the behavior of website visitors. A web analytics service collects, among other things, data about the website from which a data subject came to a website (so-called referrers), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and for the cost-benefit analysis of online advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland relies on Google LLC (based in the USA) as its processor for this purpose. If the controller responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC and Google Ireland Limited are hereinafter referred to as "Google."

We use the "_gat._anonymizeIp" add-on for web analysis via Google Analytics. This add-on shortens and anonymizes the IP address of the data subject's internet connection if our website is accessed from Switzerland, a member state of the European Union, or another state party to the Agreement on the European Economic Area. Depending on the country from which you access our website, we may ask for your consent.

Google uses performance cookies to track the behavior of visitors to our website (duration, frequency of pages accessed, geographical origin of access, etc.) and, based on this, creates reports for us on the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. By placing the cookie, Google is enabled to analyze the use of our website. With each visit to one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google receives knowledge of personal data, such as approximate location data of the data subject, which Google uses, among other things, to track the origin of visitors and clicks. The cookie also stores the access time and frequency of visits to our website by the data subject. Google may transfer this personal data collected via the technical process to third parties.

The cookie stores personal information, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google. Google may transfer this personal data collected through this technical process to third parties under certain circumstances.

The data subject can prevent the setting of cookies through our website at any time by making the appropriate settings in their internet browser, as described above, and thus permanently deny the setting of cookies. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google and preventing such collection. To do so, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, the data subject has the option of reinstalling or reactivating the browser add-on.

Further information and Google's applicable privacy policy can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://marketingplatform.google.com/about/analytics/terms/de/. If you have a Google Account, you can also find further information about Google's processing here: https://policies.google.com/technologies/partner-sites?hl=de.

c)    Google-Ads

Google Ads is integrated into our website. Google Ads is an online advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows advertisers to pre-define specific keywords, which will then display an ad in Google's search engine results only when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If the controller responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Ads data processing is carried out by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC and Google Ireland Limited are hereinafter referred to as "Google."

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. A conversion cookie expires after a few days and is not used to identify the data subject. The conversion cookie, provided it has not yet expired, is used to track whether certain subpages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who reached our website via an Ads ad generated sales, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Therefore, with each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the USA. This personal data is stored by Google in the USA. Google may transfer this personal data collected through this technical process to third parties under certain circumstances.

You can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used, and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google's applicable privacy policy can be found at https://policies.google.com/technologies/ads?hl=de.

d)    YouTube

We have integrated YouTube components into our website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television programs, as well as music videos, trailers, and videos created by users themselves, are available via the internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Each time one of the individual pages of this website on which a YouTube component (YouTube video) has been integrated is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/intl/de/howyoutubeworks/. As part of this technical process, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.

If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you access a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged in to YouTube at the same time as accessing our website; this occurs regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent it from being transmitted by logging out of your YouTube account before accessing our website.

The privacy policy published by YouTube, which is available at https://policies.google.com/privacy?hl=de&gl=de, provides information about the collection, processing, and use of personal data by YouTube and Google.

e)    Google Tag Managers

Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface (and thus integrate, for example, Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) generally does not process any personal data of website visitors.

With regard to the processing of users' personal data, reference is made to the following information on Google services. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy;

f)    Google Optimize

We also use Google Optimize on our website. Google Analytics data is used to improve certain areas of our online offering and to better tailor our marketing efforts to the potential interests of users.

The service provider is also Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.

g)    Facebook-Pixels

We use a Facebook Pixel on our website. The operator of the Facebook Pixel services is Facebook Inc., 1601 Willow Avenue, Menlo Park, CA 94025, USA, or if you are located outside the USA and Canada, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook Inc. and Facebook Ireland Ltd. are hereinafter referred to as "Facebook."

The Facebook Pixel allows us to track the behavior of visitors to our website after they have been redirected to our website by clicking on a Facebook ad. This allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and optimize future advertising measures.

The data collected in this way is anonymous to us and therefore does not allow us to draw any conclusions about your identity. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). This allows Facebook to enable the placement of advertisements on Facebook pages and outside of Facebook. We cannot influence this use of the data.

Depending on the country from which you access our website, we may ask for your consent. By using cookies stored on your device, Facebook can subsequently recognize you in the Facebook members' area and optimize the effectiveness of advertisements, e.g., offer targeted advertisements, in accordance with Facebook's Data Policy. This only applies to you if you have a Facebook account and are logged into the Facebook members' area.

General information on Facebook's use of data, your rights in this regard, and options for protecting your privacy can be found in Facebook's Data Policy at https://www.facebook.com/policy. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616. If you wish to opt out of data collection by the Facebook pixel, you can do so at https://www.facebook.com/settings?tab=ads. You must be logged in to Facebook to do so.

If you do not have a Facebook account, you can also opt out of the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

h)    LinkedIn Pixel

We also use a LinkedIn pixel on our website.

When you visit this website, personal data is processed by the LinkedIn pixel. Data about website usage and clicks on individual elements are logged. The purpose of this processing is to examine user behavior, analyze the effectiveness of online marketing measures, and select online advertising on other platforms. Data is transmitted to LinkedIn Ireland Unlimited Company, Wilton Place, Dublin, D02 X527, Ireland. Depending on the country from which you access our website, we may ask for your consent.

i)    Hotjar

Our website uses the web analytics service Hotjar provided by Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, to better understand the needs of our website visitors and to optimize the website's offerings. Hotjar's technology enables us to better understand the user experience (e.g., how much time visitors spend on which pages, which links they click, what they like and dislike, etc.). We use this knowledge to tailor our offerings to user needs. Depending on the country from which you access our website, we may ask for your consent.

Hotjar uses cookies and other technologies to collect information about the behavior of our website visitors and their devices (in particular, the IP address of the device (recorded and stored only anonymously), the screen size, the device type (unique device identifiers), information about the browser used, and the location (country only)). Depending on the country from which you access our website, we may ask for your consent. Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we use this information to identify individual users or combine it with other data about individual users. Further information can be found in Hotjar's privacy policy at https://www.hotjar.com/legal/policies/privacy.

You can opt out of Hotjar storing a user profile and information about your visit to our website, as well as the setting of Hotjar tracking cookies on other websites, by following this link: https://www.hotjar.com/legal/policies/do-not-track/.